Post by account_disabled on Feb 17, 2024 10:36:53 GMT
Finding the right time and frequency helps: Place your email in readers' inboxes when they are most active Create expectations for your readers so they know when they can receive your new campaigns Finding the right time of day and day of the week to send emails can take some testing. But if you want to avoid this step, you can also let our Send Time Optimization feature do it automatically for you. Sending at the best time increases the likelihood that contacts will open and click on your emails. And remember, anything that improves engagement also improves deliverability. 7.
Follow email marketing best practices As we've mentioned a few times, a big part of improving deliverability is getting more contacts to open and click on the content in your emails. The best way to achieve this is by following basic best practices latestdatabase.com in email marketing: Submit content your users actually want to read: Readers provide their contact information so they can get something valuable in return. Whether it's discounts, exclusive tips, interesting content, or something else, there must be something for them to get involved. Make sure you always ask yourself if your content will provide that value before you hit send.
Make it easy to unsubscribe: It is not advisable to keep contacts on your list if they are not interested in your content. This will only hurt the interaction. Makes it easy to unsubscribe if they have lost interest; Otherwise, they might get frustrated and just spam it. Allow a link for interested readers to unsubscribe. If they don't find it, they can mark your email as spam. And that's much worse than losing a subscriber! Advanced best practices to improve deliverability Now that we've talked about the basics, it's time to get a little more technical. Here are some more advanced steps you can take to further improve your delivery ratio.
Follow email marketing best practices As we've mentioned a few times, a big part of improving deliverability is getting more contacts to open and click on the content in your emails. The best way to achieve this is by following basic best practices latestdatabase.com in email marketing: Submit content your users actually want to read: Readers provide their contact information so they can get something valuable in return. Whether it's discounts, exclusive tips, interesting content, or something else, there must be something for them to get involved. Make sure you always ask yourself if your content will provide that value before you hit send.
Make it easy to unsubscribe: It is not advisable to keep contacts on your list if they are not interested in your content. This will only hurt the interaction. Makes it easy to unsubscribe if they have lost interest; Otherwise, they might get frustrated and just spam it. Allow a link for interested readers to unsubscribe. If they don't find it, they can mark your email as spam. And that's much worse than losing a subscriber! Advanced best practices to improve deliverability Now that we've talked about the basics, it's time to get a little more technical. Here are some more advanced steps you can take to further improve your delivery ratio.